See the video if you have not.... 50% of the people cannot see the gorilla... a condition known as "inattentional blindness ". Concentrate so much into one aspect of life , you fail to see the big picture. Tunnel vision.
http://www.theinvisiblegorilla.com/videos.html
The book covers 6 aspects of illusion : AM CK CP ( attention, memory, confidence , knowledge, cause, potential)
You never know them unless you read about them.
The marketeers know about it , that is why in seminars, they exploit the " confidence" , and "knowledge" ... they speak with so much confidence and knowledge that you have no choice but to give them the benefit of doubt! Seminars that tell you what to do sell much more than seminars that give you choices and menus to choose from.
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