Now, if you want to understand why the "bits" in the digital world is free, and why the "atoms" in the physical world has a cost, then this book is definitely for you.
Enter the realm of "abundance" and come back with an idea of FREE-MIUM... and be aware that the under-30's are brought up under the Google world where everything digital is expeted to be free. The above-30's were under the spell of "scarcity" and manyy are still in their own world.
Wake up.., the New york Times has gone digital. Very soon all thebooks will go digital... and bookstores will be a PREMIUM place to read. The rest will read electronically.
The author writes at www.wired.com
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